Instead, by creating a positive working culture where drivers are encouraged and rewarded for improving their driving habits, Lightfoot is able to deliver consistent, long-term improvements in fleets.

Drivers track their performance through the Lightfoot app, where they can also enter the weekly competitions and win prizes if they achieve the Elite Driver target. This locks drivers into Lightfoot’s weekly engagement cycle, ensuring that driving scores maintain high week after week.

This also grants drivers more autonomy in their work, with the added benefit of freeing up management time and removing the need for awkward conversations with drivers who would normally underperform.

It’s a win-win for both fleets and drivers, resulting in a happier, higher performing workforce; less environmental impact; and safer roads for all.